In 400 words you want to try to use your keyword phrase 2-4 times as naturally as possible. This is a handful of paragraphs and isn’t a tall ask at all. Tip #2 – We have found the ideal length of content to be around 400 words for most pages. If all they see is a bunch of keywords “stuffed” into your content, it’s easy to spot and will alienate your potential customer faster than you can say “back button”. The user is who matters most, they need to engage with the site and you need them to stay on your site and/or convert to a lead or customer. Tip #1 – ALWAYS write for the user first. Some businesses also have an extremely minimalist approach and don’t have content at all … just images and/or videos thinking Google will magically know what their business is about. The trouble most businesses have is finding the balance between their users and the search engines. Once you know what keyword to focus on it’s time to write some content. Which keyword(s) would you focus on? What best fits what you do? Businesses often go too broad, i.e., Family Law, or too specific/narrow (Vancouver BC Family Law) and ignore the best phrases somewhere in the middle. Vancouver BC Family Law has 10 searches per month. You are looking to find the right balance between volume and intent.įamily Lawyer Vancouver has 1,000 searches per month.ĭivorce Lawyer Vancouver has 720 searches per month. Once you click “Get Results” Google will give you the numbers for the keyword you entered plus more (in my example I got 21 additional keyword ideas to consider along with their search volumes as well). The keyword research tool will tell you exactly how many people search for any given keyword AND give you recommendations – How do people search for you and what is your most important keyword? If you are currently using AdWords this is an easy question to answer. Let’s review some tools and what they can mean for your business. The horror stories are real and sometimes businesses know about the issues but other times they have trusted someone else to do this for them with disastrous results. How to write for their customers first and foremost, and the search engines second. How their customers search for them andĢ). Our experience as a digital marketing firm constantly shows us that businesses need help understanding:ġ). With all this downtime what can and should a business be working on?Ĭontent. Businesses have cut back on their marketing budgets, and justifiably so–it’s a crazy world (think “Mad World” by Gary Jules).
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